US’ Fiery publicly debuts at ISA Sign Expo 2023


Fiery of the US, the largest independent supplier of digital front ends and related workflow automation for the graphic and industrial print market, is exhibiting in Las Vegas at the Mandalay Bay Convention Center until April 14th 2023. Fiery’s stand is 838. ISA represents Fiery’s public debut as an independent company following its separation from former parent company Electronics for Imaging (EFI).

Fiery, along with several of its partners, will be showcasing some of the latest innovations in large-format production and specialty applications at ISA. Fiery Digital Factory Apparel and Brother DTG are focusing on the high-quality results of professional direct-to-garment specialty printing using the Brother GTX. Fiery Digital Factory Direct-to-Film and All American Print Supply Co. focus on vibrant colors, fast results, and the Prestige L2 DTF solution. Fiery EngraveLab focuses with Vision Engravers on fast and professional ADA-compliant Braille solutions using the Vision 2550 as well as cutworkflow options, Fiery stated in a release.

Fiery will be showcasing their latest products at ISA Sign International, which is currently taking place in Las Vegas.
Fiery will be exhibiting at the event for the first time as an independent company since it separated from Electronics for Imaging.
Fiery will be showcasing its expanded portfolio at the event, which includes large format production as well as specialty printing applications.

Fiery Prep it, the latest release in print-for-cut prep, is focused on applications ranging from stickers to supersized signs. Fiery XF focuses high-end colour results in sign and display application.

“We are excited to show our expanded portfolio covering a wide range of digital print and imaging solutions,” said John Henze, Vice President of Sales and Marketing at Fiery. “Fiery supports the broadest array of print industry segments, and print technologies including toner and inkjet production printing, wide to superwide format print including vehicle wraps, engraving solutions, and print-for-cut preparation. Fiery DFEs increase efficiency for DTG and DTF printing, digital decoration on building materials, including ceramic tile, wood, and label printing. We look forward to sharing ideas and feedback with visitors to our booth who are looking for improved productivity, profitability, and business growth.”

Fiery also showcases a variety of proven workflow automation software solutions, such as Fiery JobFlow and Fiery SignLab.

Fiery JobFlow, a prepress software solution, automates print workflows that are labor intensive to increase productivity and minimise touchpoints, as well as reduce costs and errors. Fiery IQ, a free and paid suite of applications, allows users to connect people, processes and print devices in order to make better data-driven decision. Fiery SignLab makes it possible to produce even complex sign projects. Fiery FilmMaker was designed to be a digital interface for screen and film production using inkjet screens.

“It’s terrific for us that Fiery now has an even greater variety of print and imaging solutions that we can take to market,” said Thomas Meurers, owner of Ring Grafischer Fachhändler GmbH (RGF)An association of specialists dealers and consultants. “We, and our reseller network, are delighted to have more offerings from one quality manufacturer who is focused on continuing to enhance its DFE and workflow products. It’s an exciting time for us to be able to help our resellers expand their business in such a logical and secure way.”

Direct Color Systems and IT Supplies are demonstrating Fiery Solutions at ISA. Direct Color Systems is on Stand 4638, showcasing Color Byte and their OEM SignLab solution. IT Supplies will be on Stand 2313, showcasing Digital Factory Apparel Epson edition. Alder Color Solutions will be on Stand 3596, showcasing Fiery XF, Fiery Prep it, and a variety of Epson, Mimaki and other printers.

Fibre2Fashion News Desk

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