WTTB adds to portfolio after taking on new kit

WTTB of Sunderland, London and Precision Proco Group has said that it has expanded its merchandise over the last year, and now offers personalised clothing.

A range of t-shirts – including budget, everyday, and organic – are now on offer, as are bespoke hoodies, tote bags, and aprons, which can all be printed with a unique image or logo.

Louise Stephenson said that the WTTB range was launched in response to demand from customers.

“We are constantly asked about t-shirts and other clothing items so it’s something that has been on our radar for quite a while.

“We have had a very good response so far to the new products and will be adding to our offering on a regular basis.”

The business invested in new machinery for the production of apparel. These include a DTFMagic 600PRO DTF Printer, an H650 Shaking Powder Machine, and an HTP123Pro Heat Press. The kit is being integrated into the Precision Proco Group as well as WTTB.

Talking to Printweek, Stephenson added: “The fact that we can produce these items at an affordable price point is one of the drivers for us. There’s also been a huge surge in demand for personalised products and being able to offer these items to people who may be starting a company or developing a brand at a cost-effective price made it a logical step for us as a business.

“These are just the first items and we’ll be looking to develop the offering with additional products.”

She said that while apparel wasn’t an area the business had previously actively pursued, if a client did have a specific request, it had outsourced the work in the past for them as part of its service. Now, though, she said it can offer “one-off items at a competitive price with a quick turnaround”.

WTTB, on the other hand, has expanded its seasonal ranges by adding items like personalized baubles or snow globes. These items join items already available, such as bespoke advent clocks and wrapping paper.