Oceania Digital Textile Printer Market

Between 2023 and 2033, the Oceania digital textile printer market is projected to grow rapidly at a CAGR of 4.3%. The market is expected to reach a value of $150 million in 2033. The market’s value will likely surpass US$ 98,4 million by 2023.

Future Market Insights projects that the expansion of e-commerce will increase demand for digital printing in Oceania. E-commerce allows small and medium textile producers to easily reach a large audience of consumers.

The e-commerce has benefited people in remote areas or those who are underserved the most. Digital textile printing technology is able to meet this demand.

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The textile industry has seen a rise in demand for customisation and personalization due to the e-commerce. The internet has made it easier for users to access more options.

Digital textile printing is a flexible technique that can be used for both the design and production of specialized and customized goods.

As consumers become more conscious of the impact their purchases have on the environment, e-commerce websites are driving demand for sustainable textiles.

In the last few years, using less water and reducing energy and chemical usage has become commonplace in industry. Digital textile printing is therefore more environmentally friendly than conventional textile printing.

The stiff competition in the market has led to an increase in demand for printing options that are versatile and affordable. The stiff competition in this market has encouraged small and medium businesses to adopt digital printing technology for textiles at an accelerated rate. This trend will continue to drive market growth in the future.

Oceania Digital Textile Printers: Market Study Key Takeaways

• The Oceania digital textile printer industry is anticipated to reach a valuation of US$ 98.4 million by the end of the year 2023.
• The market is expected to reach a total size of US$ 150 million by the end of the forecast period 2023 to 2033.
• The CAGR for the market during 2023 to 2033 is projected to be at 3%.
• Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023 and 2033.
• Australia is anticipated to be the largest market for digital textile printers across Oceania accounting for a total market valuation of US$ 71.6 million in 2023.

“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. The use of eco-friendly inks and direct to fabric printing technology have allowed for the printing of textiles at a low price and of high quality. Digital textile printing is becoming more popular as e-commerce distribution expands. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.

Digital Textile Printing Market Landscape – Competitive Landscape

Oceania’s digital textile printing industry is marked by the adoption of numerous strategies. While consolidation is a major strategy, the market is also rife with other moves like acquisitions, mergers and product innovations

HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. the digital textile printing market is fragmented and the Tier 1 players in the market hold 20-25% share in the Oceania digital textile printer industry.

For instance,

• In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.

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Oceania Digital Textile Printer Market by Category

By Printer Type:

• Direct to Garment (DTG) Printer
• Direct to Fabric (DTF) Printer

By Substrate:

• Cotton
• Silk
• Rayon
• Linen
• Polyester
• Polyamide
• Wool
• Other Substrates

By Ink Type:

• Reactive
• Acid
• Disperse
• Pigment

By Printer Type (Size):

• Industrial Printer
• Desktop Printer

By Sales Channel:

• Manufacturers (Direct Sales)
• Distributors/ Suppliers
• Retail
• E-Commerce

By End Use:

• Clothing & Apparels
  • T-shirts
  • Pants
  • Leggings
  • Caps
  • Sweatshirts
  • Hoodies
  • Shorts
  • Golf shirts
  • Others (Jackets, Tie, etc.)
• Household
  • Bed Linens
  • Carpets & Curtains
  • Others (Napkins, Towel, etc.)
• Technical Textiles
• Others (Flags & Banners)

By Country:

• Australia
• New Zealand
• Papua New Guinea
• Fiji

About FMI

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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