The Booming Oceania Digital Textile Printer Market: Unveiling a US$ 150.0 million Industry by 2033

Oceania’s digital textile printer market will grow significantly between 2023-2033 with a compound annual growth (CAGR), projected at 4.3%. By 2033 the market is expected exceed US$ 150 millions, and in 2023 it will surpass US$ 98.4million.

Future Market Insights says that the growing ecommerce distribution landscape has been a major driver of the increase in demand for digital printing on textiles in Oceania. The e-commerce platforms make it easier for small and mid-sized textile manufacturers to reach out to a large customer base.

Businesses in underserved or off-grid areas have benefited from e-commerce, as it has allowed them to access new markets. E-commerce has also fueled the rise of on demand printing, and digital textile print technologies are well suited to meet this need.

The online platform’s convenience and variety has led to a rise in the demand for personalization and customization within the textile industry. Today’s consumers are looking for specialized products that can be personalized. These can be produced efficiently using digital textile print techniques, which offer design and manufacturing flexibility.

Demand for sustainable textiles has risen as consumers become more aware of their impact on the environment. Digital textile printing, which uses less water, energy, and chemicals than conventional methods of printing, is seen as a more eco-friendly option.

As the competition within the industry increases, the market also becomes more driven by the demand for cost-effective and versatile printing options. This has prompted small and medium-sized companies to embrace digital printing technology for textiles at an accelerated rate. This trend will continue to drive market growth over the next few years.

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Oceania Digital Textile Printers market study: Key takeaways

• Oceania’s digital textile printing industry will reach a market value of US$ 98.4 Million By the end of 2023.
• The market will reach a size of US$ 150 Million By the end 2023 to 2033.
• You can also find out more about the following: CAGR The market is expected to reach 3%.
• Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023 and 2033.
• Australia will be the leading market in Oceania, accounting for a value of total market. US$ 71,6 million 2023

“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. Automation, eco-friendly dyes and direct-to fabric printing have made it possible to produce textiles with excellent quality at an affordable price. As ecommerce distribution options expand, the need for digital textile print is also growing. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.

Country Insights on Digital Textile Printers, New Zealand and Australia

New Zealand’s Growing Demand for Digital Textile Printers Driven by Widening Applications

Digital textile printers New Zealand are experiencing steady growth as the country’s textile manufacturers increasingly adopt this technology. The digital textile printing process has been improved, allowing manufacturers to produce more efficiently and affordably. New Zealand’s robust textile sector, catering to various industries such as high-end clothing and outdoor equipment, is driving the demand for digital textile printers. These printers offer improved productivity and cost savings as well as the ability to meet consumer preferences.

Australia’s Leadership in Oceania’s Digital Textile Printers Market Fueled by Massive Domestic Demand

Australia The country has emerged as a leader in the market for digital textile printing in Oceania, thanks to its large domestic market of sustainable textiles. The country has a vibrant textile industry with diverse designers and manufacturers producing a wide variety of goods including high-end apparel, sportswear and household items. The Australian Government has offered financial assistance through various training programs, partnerships with businesses, and initiatives for research and development. This financial support has enabled industry expansion and innovation. Digital textile printing technologies have played a vital role in meeting the market’s demands.

Overall, both New Zealand and Australia are witnessing growth in the digital textile printers market, driven by their respective textile industries’ need for enhanced productivity, cost savings, and the ability to cater to evolving consumer preferences

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Digital Textile Printing Market Landscape: Competitive Landscape

Oceania’s digital textile market is characterized by many key players who adopt numerous strategies in order to stay competitive. While consolidation is the main strategy, there are many other strategies like acquisitions mergers and new product innovations.

HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. The digital textile printing industry is fragmented, and Tier 1 players hold between 20-25% of the Oceania market.

You can, for example,

• In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.

Oceania Digital Textile Printer Market: Get More Insights

Future Market Insights’ (FMI) new report offers an unbiased assessment of the Oceania market for digital textile printers. It analyses historical demand between 2018 and 2022 along with forecast statistics for the years 2023 to 2030. The study reveals growth projections on the digital textile printing market on the bass of digital textile printer by printer type (direct to garment printer,  direct to fabric printer), size of printer type (industrial printer, desktop printer), ink type (reactive, acid, disperse, pigment), substrate (cotton, silk, rayon, linen, polyester, polyamide, wool, other substrates), sales channels (manufacturers, distributors, retail, e-commerce), end use (clothing  & apparels), household(bed linens, carpets & curtains, others), technical textiles, others) and country (Australia, New Zealand, Papua New Guinea, Fiji).

Future Market Insights lists the top trends affecting the market.

• The adoption of digital textile print technology by traditional textile producers is helping to transform the production process into a more efficient and affordable one.
• Inkjet technology and formulations have improved, resulting in better print quality, faster printing speeds and lower costs.
• Industry 4.0 integration, including automation and data analytics, is being used to increase production efficiency and decrease waste.
• Digital textile printers are needed to meet the growing demand for printed fabrics in a variety of applications including fashion, home textiles and sports apparel.
• Cloud-based printing solutions, which enable remote management and printing, are helping businesses operate with less production line downtime.
• As augmented and virtual reality (VR), technologies continue to grow, they have improved the customer’s experience by allowing them to feel textures in a realistic way. This has led sales.

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Oceania Digital Textile Printer Market by Category

By Printer Type

• Direct to Garment Printer
• Direct to Fabric Printer

Substrate

• Cotton
• Silk
• Rayon
• Linen
• Polyester
• Polyamide
• Wool
• Other Substrates

By Ink:

• Reactive
• Acid
• Disperse
• Pigment

By Printer Type:

• Industrial Printer
• Desktop Printer

By Sales Channel:

• Manufacturers (Direct sales)
• Distributors/ Suppliers
• Shoppers can find a variety of products at discounted prices.
• E-Commerce

By End Use

• Clothing & Apparels
  • T-shirts
  • Pants
  • Leggings
  • Caps
  • Sweatshirts
  • Hoodies
  • Shorts
  • Golf shirts
  • Others (Jackets, Tie, etc.)
• Household
  • Bed Linens
  • Carpets & Curtains
  • Others (Napkins, Towel, etc.)
• Technical Textiles
• Others (Flags & Banners)

By Country

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Future Market Insights, an ESOMAR-certified market research company and member of the Greater New York Chamber of Commerce, provides detailed insights into the factors that are driving the market. It provides opportunities for market growth by segmentation based on source, application, sales channel and end use over the next decade.

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