US’ Fiery publicly debuts at ISA Sign Expo 2023


Fiery, a US-based provider of digital front end (DFEs), as well as related workflow automation solutions, will be exhibiting at ongoing International Sign Association Sign Expo International. The event runs until April 14, 2023 at Mandalay Bay Convention Center in Las Vegas. Fiery will be located at Stand 838 during the event. ISA represents Fiery’s public debut as an independent company following its separation from former parent company Electronics for Imaging (EFI).

Fiery and its partners will showcase the most recent in large format printing and specialty printing technologies at ISA. Fiery Digital Factory Apparel is one of these partners. It focuses on professional-grade direct-to-garment specialty printing using the Brother GTX. Fiery Digital Factory Direct-to-Film is a joint venture between All American Print Supply Co and Fiery Digital Factory Direct-to-Film. It focuses on the fast results and vivid colours of the Prestige L2 comprehensive DTF solution. Fiery EngraveLab and Vision Engravers focus on quick and professional ADA compliant Braille solutions, Fiery stated in a press release.

Fiery will showcase its latest products during the ongoing ISA sign Expo International in Las Vegas.
After separating from Electronics for Imaging, Fiery will be exhibiting at this event as an independent company.
Fiery will be demonstrating its expanded portfolio at the event, which includes large format production and specialty print applications.

Fiery Prepit, the latest release in print-for-cut preparation technology, focuses on signs of all sizes, including stickers. Fiery XF, which showcases the Roland DG TrueVIS VG3-540’s latest release, focuses primarily on display applications that require high-end colour results.

“We are excited to show our expanded portfolio covering a wide range of digital print and imaging solutions,” said John Henze is vice president of marketing and sales at Fiery. “Fiery supports the broadest array of print industry segments, and print technologies including toner and inkjet production printing, wide to superwide format print including vehicle wraps, engraving solutions, and print-for-cut preparation. Fiery DFEs, workflow automation solutions, and DTF applications also improve efficiency in DTG, DTF, and digital decoration of building materials such as ceramic tile and wooden, and label printing. We look forward to sharing ideas and feedback with visitors to our booth who are looking for improved productivity, profitability, and business growth.”

Fiery will also showcase a number its proven workflow automation solutions, including Fiery JobFlow (Fiery IQ), Fiery SignLab (Fiery FilmMaker) and Fiery SignLab (Fiery SignLab).

Fiery JobFlow automates labour-intensive prepress workflows to increase productivity and minimize touch points. It also reduces errors and costs. Fiery IQ is a set of paid and free apps that allows one to connect people and processes with print devices so that one can make more data-driven decisions. Fiery SignLab, a cutting-edge platform for sign and graphic design production, makes it easy to create even complex projects. Fiery FilmMaker, a digital frontend for film and inkjet production, is available.

“It’s terrific for us that Fiery now has an even greater variety of print and imaging solutions that we can take to market,” said Thomas Meurers, owner of Ring Grafischer Fachhändler GmbH (RGF)An association of specialists dealers and consultants. “We, and our reseller network, are delighted to have more offerings from one quality manufacturer who is focused on continuing to enhance its DFE and workflow products. It’s an exciting time for us to be able to help our resellers expand their business in such a logical and secure way.”

Fiery solutions are being demonstrated at ISA by Direct Color Systems, Stand4638. They will show Color Byte and their OEM SignLab for UV printing. IT Supplies, Stand 2313 will demonstrate Digital Factory Apparel Epson edition. Alder Color Solutions, Stand 3596 will showcase Fiery XF as well as Fiery Prepit with a variety of Epson and Mimaki Printers.

Fibre2Fashion News Desk NB

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